China is estimated to become the world’s second largest TV market in 2016. But how to make a fortune in China remains a mystery.
The inaugural China and the World event will convene a community of more than 200 stakeholders – including broadcasters, distributors, producers and agencies – for a constructive and inclusive dialogue on innovative business solutions in one of the world’s most lucrative markets.
No one has the crystal ball to tell the future. But as the saying goes, tomorrow is for people who prepare today.
TV In China
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- Briefing: Bellwether of China’s TV Market
China is emerging as one of the world’s largest TV markets across traditional TV, Pay-TV and online video. A research of PwC estimates that China will become the second largest TV market in 2016. What are the factors driving the growth of China’s TV and online market? Will it be able to keep the momentum going? What are the opportunities and challenges ahead?
•Bellwether of China’s TV Market
•The Digital Revolution
•Piracy in Asia
•Monetisation of Online and TV Businesses
•Syndication / Distribution with Ad Funded Model
•International Distribution with License Fee Model
•China Going Global – Opportunities and Challenges
- The Digital Revolution
Digital technology is transforming China’s TV market at a phenomenal pace. A report of Digital TV Research predicted that the increase of digital TV penetration would rise from 36 percent in 2011 to 83 percent in 2017 and China alone would have an addition of 268 million of digital TV households by that time. While the digital TV has gained momentum, online video platforms start looking into new ways of collaboration with content producer to get ahead of the competition. Is digital technology a game changer? How?
- To Pay or Not to Pay?
TV content businesses still face challenges in piracy and other countries in Asia - some appear more obvious than the others. In fact, China’s regulator has started beating Internet piracy and tightening down on Internet TV content providers to only broadcast content from seven licensed providers. How effective have these measures been? What are the impacts of the new regulatory landscape on China’s online video market? For those markets which are yet to implement strict measures on piracy, what could be done to help re-set the public agenda on piracy, and re-kindle a new and constructive--and inclusive--dialogue on solutions?
- Follow the Money – Monetisation of Online and TV Businesses
Driven by the rise of multiscreen, mobile and Internet, TV viewing behaviour has been changing drastically, creating a new dimension monetising online and TV businesses beyond advertising and Pay-TV’s traditional subscription. What are the options available in the market? What can we learn from the best practice of each? Are there any solutions with proven success in other markets but yet to be experimented in China? What are their market potentials and do they fit the Chinese context?
- The Next Gold Mine: An Investor’s View
Investors’ appetite for media is growing but what kinds of project do investors look for? How do they measure their return in medium and long-term? What would be the next big thing in the media sector in the eyes of investors?
- The Race for Content – Competition for Viewer’s Attention
Despite differences in business model, online video sites and traditional broadcasters are competing for viewer’s time and attention. To get ahead of the race, most of them rely on importing foreign shows. From 2012 to 2014, Sohu.com, YoukuTudou and Baidu have spent US$1 billion on films and TV series, mostly from the United States, Britain and South Korea. Is this strategy paying off? How is the competition in China’s market? Can the industry grow the pie and create win-win situation among market players?
- China Going Global – Opportunities and Challenges
Many Chinese companies are flexing their muscle. 3 out of 10 Chinese companies named by Forbes the Chinese companies going global in 2015 are Internet giants including Alibaba, Baidu and Tencent. In what way can these companies expand their footprint in international market? Can they stay competitive overseas? What are the probable and the possible scenario of China going global in the year ahead?